Amazon Brand Name Change Service

Starting at $2,000 for 1–10 ASINs, or $4,000 for 11–30 ASINs — per marketplace.

Struggling to update your Amazon brand name? Tried every guide and tutorial but still hitting roadblocks? Our Amazon specialists will handle the entire process for you—quickly, correctly, and without the endless back-and-forth with Seller Support.

With our Amazon Brand Name Change service, you will:

  • Unlock brand-building features if your brand name doesn’t match your Brand Registry.
  • Update your brand name across A+ Content, Brand Storefront, Virtual Bundles, Amazon Live, and more.
  • Gain access to premium Sponsored Brand ad formats, including high-converting video ads.
  • Safeguard your listing information from unauthorized edits by competitors or hijackers.
Get 1 - 10 ASINs Now
Get 1 - 10 ASINs Now
They are great account managers. They understand the projects and communicates very well and gets results! Team has extensive knowledge of the Amazon marketplace and was able to manage my account efficiently and effectively! They are also very proficient in using Flatfile and cases, which makes the entire process much smoother. Overall, I highly recommend The Ecommerce Enthusiasts to anyone who is looking for an experienced Amazon account manager. His skills, knowledge, and dedication are second to none.

Moshe Scheiner

Amazon Seller

What’s Included in Our Brand Name Change Service

  • Updating your existing brand name to your new desired brand name.
  • Correcting Brand Node details line by line to ensure proper catalog alignment.
  • Service coverage for up to 10 ASINs or extended coverage for up to 30 ASINs.

Pricing: $2,000 for up to 10 ASINs & $4,000 for up to 30 ASINs (per marketplace).

View Our Case Studies
I would highly recommend working with The Ecommerce Enthusiasts. They are incredibly easy to work with, responsive, communicative, and willing to receive all feedback. I have great confidence on his SEO skills and I've been pleased with his SEO work for me. I've also invited the team to do other e-commerce related tasks which he has done quickly, with great communication, and according to my requests. They are incredibly easy to work with. I highly recommend giving The Ecommerce Enthusiasts a chance to work on your project.

Amber Black

Account Manager, CCK Unlimited

Got Questions? We've Got Answers.

Everything You Need to Know About Amazon Brand Name Change Service

An Amazon brand name change is the process of updating the brand node on your product listings to reflect your new or corrected brand name. This ensures consistency across your catalog and aligns your listings with your trademark and brand registry.

Your listings will remain live, and there’s no negative impact on your sales during the transition. The main task is connecting your new brand name to your Brand Store, which we’ll handle so everything stays consistent.

In most cases, there’s no disruption to sales during the brand name change. Your products continue to be available for purchase as usual.

No, your Sponsored Products ads will continue running without interruption since they operate at the SKU level. Sponsored Brands ads may need minor adjustments depending on the case, but most of the time they don’t require changes.

It varies by situation. Some cases are resolved within a week, while others may take up to 30 days or longer depending on Amazon’s response. On average, clients see results between 10–30 days.

No problem at all. The change is made at the data level, so your physical FBA inventory is unaffected. Customers will see the new brand name on the listing, even if older packaging is still in circulation.

The risks are minimal. In rare cases, product parentage may need to be rebuilt, and reviews might not fully recombine, but no reviews are ever lost. Your inventory and fulfillment remain untouched. With our experience, we’ve consistently handled brand name changes without pushback from Amazon.

Straightforward requests can be done in as little as 7 days. More complex cases typically take 10–30 days. Each case depends on Amazon’s internal handling, but we manage the process from start to finish.

While we can’t promise results due to Amazon’s policies being outside of our control, we have a proven success rate of over 95%. We’ve managed countless brand name changes and wouldn’t offer the service if we weren’t confident in our ability to deliver.

To make the process smooth and fast, you should have the following:

  • Real-world product photos showing the new brand name and/or UPC barcode.

  • A website link where the product is displayed, with the UPC visible.

  • Trademark registration number.

  • GS1 certificate.

Why Choose Us for Your Amazon Brand Name Change?

Navigating Amazon’s complex catalog update process can be overwhelming—especially when Seller Support keeps giving you copy-paste answers. Our expert team has years of proven experience in successfully executing brand name changes and resolving even the most stubborn catalog issues. We know the exact strategies and escalation paths to get your update approved quickly and without the hassle.

View Our Case Studies