UPC to GS1 Barcode Change Service

Get your UPC to GS1 barcode updates for $500

Every day, thousands of Amazon listings are suppressed without prior notice—often due to barcode mismatches. If the UPCs you’re using don’t align with GS1’s official database, Amazon may take your listings offline without warning. The platform has become increasingly strict about barcode compliance, making GS1 the only acceptable standard.

Using incorrect or incompatible barcodes can result in:

  • Listing suppression and removal from search results
  • Rejection of Brand Registry and A+ Content submissions
  • Lost rankings and reviews after catalog merges
  • Revenue disruption during critical sales periods

Don’t let something as technical as a barcode jeopardize your business. At The Ecommerce Enthusiasts, we handle the full process of correcting your UPCs to GS1-compliant barcodes so your listings stay live, optimized, and protected.

Your ASINs Might Be at Risk!

Amazon is now aggressively removing listings that don’t have GS1-verified barcodes. What worked in the past is no longer safe. Sellers who delay switching are putting their sales, rankings, and even brand credibility at risk. Protect your business now before your ASINs disappear.

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Amazon’s AI Crackdown

A new automated system scans millions of listings daily, flagging and suppressing any ASINs with barcodes that don’t match GS1.

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Massive Daily Suppressions

Tens of thousands of sellers wake up to find their listings vanished—no warning, just gone—because of invalid or outdated UPCs.

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Brand Registry Blocked

Without GS1 compliance, Amazon denies Brand Registry applications, A+ Content, and Brand Story updates, stopping your growth in its tracks.

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Lost Reviews & Rankings

Forced catalog merges can erase your hard-earned reviews, rankings, and sales history—years of progress wiped away instantly.

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Sudden Sales Collapses

One suppressed ASIN can freeze your revenue stream overnight, wrecking cash flow and burying your product’s rank.

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Old Listings Under Audit

Even listings that have been live for years aren’t safe. Amazon’s system is actively auditing the entire catalog for GS1 compliance.

Got Questions? We've Got Answers.

Everything You Need to Know About UPC to GS1 Barcode Change Service

GS1 Certified UPC Barcodes.

Typically 3–4 weeks. The timeline can vary depending on several factors since it often requires filing multiple support tickets with Amazon.

No. Your inventory will remain the same. Only the ASIN identifier may change.

We have a proven track record since 10/13/22, successfully helping clients switch to GS1 UPCs. While Amazon’s process can be complex, our success rate is extremely high.

Minimal impact.

We only handle the UPC field change. Issues like reinstating a removed/yanked ASIN require a separate service purchase.

Usually no downtime is required. Rarely, Amazon may generate a new ASIN, which can cause up to 24 hours of downtime. In that case, we relist your ASIN with everything intact.

Yes. The update reflects directly in Seller Central.

Yes. You can use GS1 barcodes moving forward. However, we recommend updating packaging labels during your next manufacturing run.

No. Both codes remain valid on the same ASIN. Amazon accepts both, so there won’t be stock or check-in issues.

Yes. UPCs are universal. Updating in the US updates other marketplaces automatically, though changes may take extra time to sync.

No. The change happens through an ASIN merge, so all data, reviews, and inventory remain intact.

You can continue using FNSKU labels, but we recommend switching to the new GS1 barcode in future production runs. Only keep one scannable barcode visible on packaging.

Yes. Until Amazon fully accepts your GS1 barcode, cover it with the Amazon barcode. Amazon only allows one scannable barcode on incoming inventory.